Moving Marketing Forward
Kim Schofield - Principal Consultant
[email protected]

About

For more than 20 years, I have helped organizations turn marketing plans into action. From campaign management and content development to events, partner programs, digital marketing, and project coordination, I bring a practical, hands-on approach that is focused on execution and results.I have worked with companies of all sizes, managing complex marketing initiatives, coordinating cross-functional teams, and ensuring projects stay on track from concept to completion.Whether you need help launching a campaign, managing marketing operations, creating content, coordinating events, or simply keeping projects moving forward, I provide experienced support that helps your business maintain momentum and achieve its goals.Diversified Marketing was founded on a simple belief: successful marketing requires more than great ideas. It requires someone who can make them happen.

marketing program management

Keeping projects moving from idea to execution.Whether you're launching a new campaign, coordinating the many moving pieces behind a marketing initiative, or managing ongoing activities, I provide hands-on support to keep projects organized, on schedule, and moving forward.Services include:-Campaign planning and coordination
-Cross-functional project management
-Vendor management
-Marketing operations support
-Budget tracking and reporting

content & communications

Creating content that informs, engages, and drives action.From blog posts and email campaigns to customer stories and sales materials, I help organizations develop content that supports business goals and keeps audiences engaged.Services include:-Content development
-Email marketing
-Customer success stories
-Sales enablement materials
-Social media content, planning, and posting

events & programs

Managing every detail from planning to execution.For more than 20 years, I have managed trade shows, customer events, virtual programs, training initiatives, webinars, and multi-city conferences. From planning and logistics to vendor coordination and on-site execution, I ensure every detail is handled so your team can focus on customers and business outcomes.Services include:-Trade show management
-User conferences
-Customer events
-Webinars and virtual events
-Training programs
-Sponsorship management
-Speaker coordination
-Event logistics and budgets

fractional marketing support

An extension of your team, focused on execution.Many small and mid-sized companies need experienced marketing leadership and execution but don't need a full-time employee.I work as a part of your team, providing flexible support across campaigns, content, events, communications, and day-to-day marketing operations.Whether you need help for a specific project or ongoing support, I can quickly integrate with your team and help move initiatives forward.

clients & experience

Over the past two decades, I have supported organizations ranging from startups to established technology companies, helping them execute marketing programs, manage events, create content, and support growth initiatives.The companies shown represent a selection of organizations I have supported throughout my career. Additional clients and employers are not shown due to acquisitions, rebranding, confidentiality agreements, or changes in business operations.Ready to Move Your Marketing Forward?
Let's discuss how I can help support your team and keep your marketing projects on track.Email: [email protected]
Phone: (603) 234-4000